Monday, March 16, 2015

Adam Cruz: Personal Statement

CLICK HERE TO DOWNLOAD PRESS KIT


Name: Adam Cruz

B.A. in Creative Arts & Technology - Music Technology from Bloomfield College (summa cum laude)

I’ve been a DJ since I was ten years old, following in the footsteps of my older cousin who gifted his DJ equipment and record collection to me in 1987. That singular moment changed me forever. My love of music grew exponentially over those years and my experiences DJing at parties began to multiply. Becoming a DJ was a natural thing for me because of how the stories in the music made me feel. I have a knack for blending records together and creating new ideas on the spot by using turntables, CDJs, loops or anything else. Because timing is everything to a DJ, each song commands me to pay attention to its musical form and structure. I take notice to the verses, choruses, and most of all, any sections with a drum break in it. To a great DJ, a lengthy break in a song can open up a world of ideas. You can loop it, blend an acapella track on top, creating a “mash-up” or use a drum break to provide the bed for another song entirely. Each idea becomes a layer that builds to a completed new idea. I’ve spent countless hours layering and creating in this way.

This layering approach is also directly related to other interests in my life, namely graphic design and music production. Given my love for DJing, it’s no surprise that I’d also be interested in producing my own music. However, what I didn’t expect was to develop a love for graphic design as well. I can’t recall right now the circumstances that led me to first attempt to design something, but as early as 2001 I can remember fiddling around with Paint and then Photoshop. Much like a great DJ, I understood that a great designer knows how to use layers to develop a message and create art. For over 10 years, graphic design and music have been closely tied together. When I decided to go back to school and finish my bachelor’s degree, I knew I wanted to enroll at Bloomfield College because its CAT program allows me to continue learning both graphic design and music at the same time. Already, I’ve learned so much more about Pro Tools, Reason, Final Cut Pro, Photoshop, and Illustrator than I ever have before. From better mixing techniques in Pro tools to understanding sound design in Final Cut Pro, each application has helped to inform my artistic expression.

Sunday, March 15, 2015

Mixtape Sessions WMC 2011 Miami Flyer - Graphic Design


Mixtape Sessions WMC 2011 Flyer
Platform: Adobe Photoshop 7.0



Saturday, March 14, 2015

FUR Party Flyer - Graphic Design


FUR Party Flyer 4" x 6" (1/8" bleed)
Platform: Adobe Photoshop 7.0


Friday, March 13, 2015

Fictional Movie Poster - Graphic Design


Fictional Movie Poster - La Perla
Digital Media Studio I / Fall 2010
[8.5" x 11" glossy paper / 0.25" bleed]
Platforms: Adobe Photoschop 7.0 + CS4



Thursday, March 12, 2015

Honeycomb Music "Promo Ad" - Animation and Sound Design



Animation, sound design and voice over produced by Adam Cruz.
Digital Media Studio II / Spring 2011
Platforms: Adobe Photoshop CS4 / Final Cut Pro / Protools 8 / Reason 4
Mixed at EbbnFlow Studios, Bloomfield.

Microphone: Sterling Audio ST55 Large Diaphragm FET Condenser



Wednesday, March 11, 2015

NJSACC Outdoors In The Garden State - Video Editing and Sound Design


Celebrate Afterschool: Outdoors In The Garden State (Commercial)
Ad produced by Adam Cruz and Sarah Cruz.
Music written and produced by Adam Cruz.
Voice over by Sarah Cruz.
Overdubs by various children at various after school programs.
Platforms: Flash MX 2004 / Protools 8
Mixed at EbbnFlow Studios, Bloomfield.


Tuesday, March 10, 2015

Ducati "The Evolution Continues" - Music Score and Sound Design



Music and sound design produced by Adam Cruz.
Basic Sequencing / Fall 2010
Platforms: Protools 8 / Reason 4
Mixed at Ebbnflow Studios, Bloomfield.

Microphone: Sterling Audio ST55 Large Diaphragm FET Condenser



Monday, March 9, 2015

Flora Cruz - Dulce Melodia (Live Congas Mix)


Written by Flora Cruz and Adam Cruz.
Produced by Adam Cruz.
Platform: Protools 8
Mixed at Ebbnflow Studios, Bloomfield.

Microphone: Sterling Audio ST55 Large Diaphragm FET Condenser



Sunday, March 8, 2015

Ave and Adam Cruz - 24 Hours To Live - Collaborative Work


Written by Avery McNeil (CAT / Music Tech) and Adam Cruz (CAT / Music Tech).
Rap performed by Ave.
Additional vocals performed by Adam Cruz.
Produced by Adam Cruz.
Platforms: Protools 8 / Reason 4
Mixed at Ebbnflow Studios, Bloomfield.

Microphones:
Bluebird Cardioid Condenser (rap)
Sterling Audio ST55 Large Diaphragm FET Condenser (additional vocals)



Saturday, March 7, 2015

Adam Cruz - Dancer In The Dark


Written and produced by Adam Cruz.
Vocals by Adam Cruz.
Platforms: Protools 8 / Reason 4
Mixed at Ebbnflow Studios, Bloomfield.

Microphone: Sterling Audio ST55 Large Diaphragm FET Condenser



Friday, March 6, 2015

Adam Cruz - Life and Times LP (Debut Album)


All songs written by Adam Cruz except "Time Marches On" and "Really Love You."
"Time Marches On" was written by Marshall Jefferson, Harry Dennis and Adam Cruz. "Really Love You" was written by Adam Cruz and K. AaMinah Hassell.
All songs produced by Adam Cruz.
Published by Mixtape Sessions Music (ASCAP) and others where indicated.
©2010 Mixtape Sessions, LLC. All Rights Reserved.

Microphone: Sterling Audio ST55 Large Diaphragm FET Condenser