Monday, March 16, 2015

Adam Cruz: Personal Statement

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Name: Adam Cruz

B.A. in Creative Arts & Technology - Music Technology from Bloomfield College (summa cum laude)

I’ve been a DJ since I was ten years old, following in the footsteps of my older cousin who gifted his DJ equipment and record collection to me in 1987. That singular moment changed me forever. My love of music grew exponentially over those years and my experiences DJing at parties began to multiply. Becoming a DJ was a natural thing for me because of how the stories in the music made me feel. I have a knack for blending records together and creating new ideas on the spot by using turntables, CDJs, loops or anything else. Because timing is everything to a DJ, each song commands me to pay attention to its musical form and structure. I take notice to the verses, choruses, and most of all, any sections with a drum break in it. To a great DJ, a lengthy break in a song can open up a world of ideas. You can loop it, blend an acapella track on top, creating a “mash-up” or use a drum break to provide the bed for another song entirely. Each idea becomes a layer that builds to a completed new idea. I’ve spent countless hours layering and creating in this way.

This layering approach is also directly related to other interests in my life, namely graphic design and music production. Given my love for DJing, it’s no surprise that I’d also be interested in producing my own music. However, what I didn’t expect was to develop a love for graphic design as well. I can’t recall right now the circumstances that led me to first attempt to design something, but as early as 2001 I can remember fiddling around with Paint and then Photoshop. Much like a great DJ, I understood that a great designer knows how to use layers to develop a message and create art. For over 10 years, graphic design and music have been closely tied together. When I decided to go back to school and finish my bachelor’s degree, I knew I wanted to enroll at Bloomfield College because its CAT program allows me to continue learning both graphic design and music at the same time. Already, I’ve learned so much more about Pro Tools, Reason, Final Cut Pro, Photoshop, and Illustrator than I ever have before. From better mixing techniques in Pro tools to understanding sound design in Final Cut Pro, each application has helped to inform my artistic expression.

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